
WE SAY: There's a certain method to ceo Russ Jones' madness, and we are doing shots of it. We already give PGW mad props for the early AMP Energy work that took wide-scale influencer marketing and crashed it together with strategic sampling, crowdsourcing and online user-generated content. Follow-up work for Paramount Pictures, RayBan, and Pepsi X Factor was sick sick sickkkkk. Then we saw the launch of Trident's Layers gum, which created a new currency accepted by New York cabbies: gum. HAHAHAHAHHAHAHA... you crazy, papi.
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