
WE SAY: PMG no longer sends its mobile units out for graphics wraps. For cost-savings and quality control, a new in-house vehicle graphics division does that and led to additional business-designing and producing sales collateral to support promotions, as it did to promote Chevy and the three Transformers cars at the Daytona 500. Its Chevy execution at Daytona generated a 65 percent increase in leads and a 25 percent increase in sales.
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Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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