OGILVYACTION
WE SAY: Oh we love it when agencies go for it, and OA did when it took what would have been a ho-hum mobile tour for Siemens and instead of trucks went with a freakin' high-speed train taking a 7,600-square-foot exhibition to customers and prospects via rail system, baby. Racked up a few Ex trophies this year, and continues to have one of the best analytics platforms around-able to show clients the exact lift at retail generated from event campaigns.
Website: ogilvyaction.com
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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