
WE SAY: Yes, it was NCompass that got will.i.am to rap to instant BBM messages streamed live to the stage from concertgoers, thereby changing how brands will activate sponsorships forever (not just before and after, but now during). This California-based event powerhouse is possibly having the best year of any agency on this list, thanks to killer sponsorship activations for BlackBerry, sales-crushing retail work for Best Buy and some straight-up sick work for Activision (you gotta check out www.callofduty.com/xp).
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CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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