
WE SAY: We predict changes ahead with 17-year event veteran Orrick now helming Moosylvania. It acquired digital shop The Loud Few to expand SEO and PPC capabilities and created The Moose Tracker, an engine that tracks experiential, mobile and social case studies from around the world to keep up with what's going on out there. The Moose was on the move this year, hitting the streets for Balance Bar Snacking Confessions and city parks for Spectracide Urban Makeovers.
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Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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