MOMENTUM WORLDWIDE
+ Core Competencies
Core 1: Sponsorship activation
Core 2: Global event programs
Core 3: Nightlife marketing
A heavyweight champ for years. With a renewed perspective on events, the global IPG-owned agency powerhouse other shops aspire to be is now focused on “cocreation,” in which consumers and brands together build and drive experiences. “Consumers are part of the process,” says the mighty Momo. “Not the outcome of it.” The first big league shop to go digital hasn’t slowed, now spinning programs that are so seamlessly digitally live that you can’t tell which is driving the program—online or off. Exactly.
Website: momentumww.com
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+ Event Marketer Gallery
EM@Spring Break: Panama City Beach
Grab a beer and some neon shades as we explore this panhandle hotspot
BMW Floating Showroom
The Germans bring the coolest exhibit the Olympic Park visitors almost missed.
The Coke Beatbox
The fan fave at this year’s Olympics, and we give you a look
Acer’s ‘Journey’ in Olympic Park
Two floors of demos, data-collect and Acer Man
Cisco House
The first time Olympic sponsor blows it out of the Park--literally
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