A heavyweight champ for years. With a renewed perspective on events, the global IPG-owned agency powerhouse other shops aspire to be is now focused on “cocreation,” in which consumers and brands together build and drive experiences. “Consumers are part of the process,” says the mighty Momo. “Not the outcome of it.” The first big league shop to go digital hasn’t slowed, now spinning programs that are so seamlessly digitally live that you can’t tell which is driving the program—online or off. Exactly.
American Express, Army, Coca-Cola, Microsoft, William Grant & Sons