MKTG
+ Core Competencies
Core 1: Nightlife marketing
Core 2: Advocacy-community building
Core 3: Pop-up stores
WE SAY: Well, the Nike work has always shown off the strategic chops. And the Diageo work has always shown off the reach and scale. But this year came all-new reasons to strut, from the first FedEx campaign to go after younger consumers (if you know FedEx, you know how friggin' huge that was) to the Nintendo 3DS launch to new work on Google's Chrome. The shop's focus on Gen Y, building communities and driving advocacy is a formula every client should believe in.
Website: mktg.com
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+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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