THE MICHAEL ALAN GROUP
WE SAY: The background in film, theater, music and dance show through in every event campaign-whether it be the 30-market summer tour for HP and Palm that connected with hundreds of thousands of consumers (and was used to introduced Palm to HP offices in eight markets) or the giant staircases erected in Times Square to promote NBC's pro-social wellness campaign. Absolutely shines in street marketing and guerrilla campaigns but has street cred beyond the blacktop.
Website: michael-alan.com
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MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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