THE MARKETING ARM
+ Core Competencies
Core 1: Sponsorship activation
Core 2: Sampling
Core 3: Buzz-word-of-mouth programs
WE SAY: Now that former sister ship Usmp has officially been folded into Da Arm, keeps spinning the goods for 100 clients using 25 capabilities from 400 dedicated staffers across a dozen offices. Making huge investments in creative personnel and new technology and measurement practices. Best known for the State Farm account, which it's activated for years, but not known enough for the AT&T work, which has shown real strength. Our favorite? The Olympic-style Wii Games for Nintendo.
Website: themarketingarm.com
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
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+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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