
WE SAY: The trade show landscape is changing fast. Kubik is trying to evolve even faster. Part of their mojo has to do with a new commitment to holistic campaign development. Case in point: an Alliance Truck Parts NASCAR exhibit program that had such a strong thematic thread, the company's ad agency turned it into the final tagline for the entire program. A full suite of high-tech capabilities rounds out the team's offerings, as do long-term commitments to the work and the clients.
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