
WE SAY: Few agencies were given the smackdown as quickly or as deeply by the recession as the Interpublic-owned Morton. But to give credit where credit is due (especially to ceo Joshy McCall for staying focused), few have snapped back like this one has, with a steady string of big wins, global victories and a game-changing (what? it was) tap as experiential agency of record for General Motors. B-to-b work is razor sharp, and the consumer programs are picking up steam. Not bad at all.
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The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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