
WE SAY: In 2010, produced 88 client events, a 60 percent increase over 2009, and more than doubled revenue from the previous year. This year brings new offices in Detroit and London and an expanded staff of executive and event production "inVNTrs." The agency's VIBE (Virtual Interactive Broadcast Experience) technology brings virtual experiences together with live ones. Loving how inVNT moved cars and mountains of snow during last year's blizzard so an event at the Guggenheim could go on as scheduled. Bring it on, mother nature!
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The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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