
WE SAY: You gotta love an agency that finds a way to mix booze with pet care, which is exactly what INNOVA did with its Hill's "Martinis, Malts and Manicures" event, a vet tech appreciation program that brought sales managers and vet clinics together after hours. Almost everyone in the shop has some kind of theater background but that doesn't limit its expertise to live-recent partnerships with Maccabee Group's NODE practice will expand INNOVA's digital capabilities this year.
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
The event and trade show
RFP tool.
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
Connect with Event Marketer