IMAGINATION
WE SAY: Part McKinsey-esque think tank, part Rockwell Group-esque design house, part Interbrand-ish marketing consortium and part rock star event agency. This is the future model of the experiential marketing agency, and if more brands understood what Imagination really does (the company has always been very under-the-radar) and what role the company had in Ford's global turnaround, they'd be ranked as the most strategic experiential marketing agency on the planet.
Website: imagination.com
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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