GLOBAL EVENTS
WE SAY: Beloved in Europe (GE is on speed-dial for pretty much everybody across the pond) yet often overlooked here in the States. The b-to-b meetings, p.r. launches and corporate events are huge and absolutely on-par with the Mortons, TBAs and Georgie Ps. Turning an entire boat in Spain into an AXE Boat for Unilever? Dig that. The weeklong internal event for Moet Hennessy that created 13 brand experiences at the same event? Dats luv.
Website: global-events-na.com
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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