
WE SAY: With Pop-Tarts World in Times Square, the independent holds onto its unofficial status as the world's greatest creator of pop-up stores (other agencies sneak into GG's stores to learn a thing or two). Invested in new technology partners and added significant social media expertise in an effort to stay ahead of the curve. Added new senior leadership staffers, which hopefully will allow owner Ryan FitzSimons to take a vacation (bro, we're taking you to Canyon Ranch for a weekend).
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CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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