EVENTIVE MARKETING
WE SAY: Eventive is inventive when it comes to strategic events made simple. To introduce BIC's smooth-writing Velocity pens, what could be more fun than a giant crossword puzzle in Grand Central Terminal where consumers guessed at words and the contents of mystery boxes filled with smooth objects? Its PNC Bold Marketing Initiative, with an Amazing Race theme, educated bankers on new practices via 24 meetings in six weeks.
Website: eventivemarketing.com
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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