BRAND CONNECTIONS (BCX)
WE SAY: The Green Mountain sampling campaign increased coffee sales by 54 percent while the rest of the category was down. The 300,000-member BC Brand Fan social media system recruits brand advocates to drive awareness and attendance at key events. Clearly it's the ladies that get things done at BCX-the sales team is comprised of 30+ women. As they say (and we agree): chicks rule here.
Website: brandconnections.com
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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