ON BOARD EXPERIENTIAL
WE SAY: For Mrs. Meyers Clean Day program, OBE created a multi-platform mobile geo-tagging program tied to Facebook. For Bear Naked, the shop used RFID to create instant social media posts. The purchase of design shop Fullalov added additional creative skills to Dan Hirsch's fantastic West Coast shop, which never got the full credit it deserved for ushering in a new era of proprietary properties with the Nike Women's Marathons. A client fave, and has been around for years.
Website: obexp.com
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Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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