
WE SAY: The new Global Meetings Services division vaulted BKA into the upper echelon of b-to-b event agencies, and the last 12 months has seen the agency producing its best work ever. An example? The press event for Samsung at CTIA had corneas popping amid the 98-by-35-foot 3D screen. Another example? The LG Mobile World Cup turned text messaging into a global competition for a whopping six million participants. Already ahead of the trend when it comes to making b-to-b events b-to-c cool.
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