BIG FISH
WE SAY: The flagship Dunkin' Donuts account helped evolve Anita Schultz's Big Fish into one of the ultimate mobile sampling agencies. Black Friday, 10 malls, 10 cities, 70,000 samples? Been there. The start of the New York City Marathon serving 30,000 cups of joe to runners? Done that (six times). The crew says they "relish the difficult" and clients say the planning meetings are epic, with Big Fish staffers throwing down an endless pile of what-ifs.
Website: bigfishpromotion.com
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