ASPEN MARKETING SERVICES
+ Core Competencies
Core 1: Mobile marketing
Core 2: Sponsorship activation
Core 3: Road shows (b-to-b)
WE SAY: This summer, Aspen became a division of Epsilon, a move that boosted its data and analytics capabilities to the tune of about 130 staffers focused solely on enhancing ROI. The shop also includes a Hispanic arm, Aspen Latino, and boasts an in-house database of 15,000 promo staffers. We're fans of the guerrilla work for GoldToe, the sock brand that rolled out a new line of underwear by strapping a pair of briefs on the Wall Street Bull. Well played, gents.
Website: aspenms.com
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+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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