Weber Shandwick Worldwide CHI Archives - Event Marketer

Weber Shandwick Worldwide CHI Archives - Event Marketer

December 23, 2015

Samsung Surprises Times Square and Reaches Billions More

Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...

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