Wave Archives - Event Marketer

Wave Archives - Event Marketer

December 30, 2015

State Farm Hits a Homerun with Baseball Field Replica

To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival). The 21-week mobile tour hit 16 different markets, activating at Hispanic community events. A miniature baseball stadium replica served as the centerpiece of...

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