Vok Dams Archives - Event Marketer
BMWs unveil of their concept car iNEXT was flying high above the rest of cars
BMW’s concept car iNEXT, an all-electric, highly automated sports activity vehicle, represents a “new era of mobility” for the brand. So, when it came time to unveil the model to the media, it needed a visionary event to parallel its visionary concept. And boy did the brand deliver. Rather than bringing the press to the...
Lexus Activates an On-Demand Press Conference
The chaos of traversing the IAA, one of the world’s largest auto shows, is enough to fluster even the calmest consumer, but for international press covering the event, it can be sheer anarchy. Like many auto shows, major brands are given 15-minute time slots on press day to deliver their messaging to the media. But...
BMW Celebrates 100 Years With Broadway-Style Event
How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...
BASF Tour Brings Global Topics to the Local Level
The Creator Space Tour traveled to six cities on four continents, bringing to life chemical company BASF’s “co-creation” campaign, a corporate innovation and sustainability program launched to celebrate the company’s 150th anniversary and raise awareness of BASF around the world. Multi-sensory, hands-on “co-creation” engagements at each stop addressed city-specific challenges around the themes of food,...