Vok Dams Archives - Event Marketer

Vok Dams Archives - Event Marketer

July 14, 2017

BMW Celebrates 100 Years With Broadway-Style Event

How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...

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August 24, 2016

BASF Tour Brings Global Topics to the Local Level

The Creator Space Tour traveled to six cities on four continents, bringing to life chemical company BASF’s “co-creation” campaign, a corporate innovation and sustainability program launched to celebrate the company’s 150th anniversary and raise awareness of BASF around the world. Multi-sensory, hands-on “co-creation” engagements at each stop addressed city-specific challenges around the themes of food,...

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January 11, 2016

Volkswagen Takes Minimalist Route to Stand Out

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...

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January 6, 2016

Lamborghini Takes the Press on a Vegas Voyage

For the May 2008 launch of the Gallardo LP560-4, Lamborghini invited the press to Las Vegas to experience the “Always different. Always Lamborghini.” brand message first hand. The company invited five groups of 40 to 60 reporters for two-day events that included dinner, brand-themed entertainment and a driving experience on a speedway and a public...

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December 16, 2015

Volkswagen Contrasts Minimalist Exhibit with LED Wall

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...

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