Vivid Marketing Archives - Page 2 of 2 - Event Marketer
Mountain Dew Sponsorship Celebrates Teen Lifestyle
When Pepsi-Cola North America’s Mountain Dew took title sponsorship of the Dew Action Sports Tour before the property’s 2005 inaugural season, the challenge was to create an environment that would set it apart from the tour’s other sponsors and connect with the ever-so-savvy teen target. “We take into consideration the landscape of what other sponsors...