Van Wagner Experiential Archives - Event Marketer

Van Wagner Experiential Archives - Event Marketer

October 21, 2015

Showtime Offers a Window into Victorian-era London

To help promote the first season of its new horror series “Penny Dreadful,” Showtime enticed consumers and generated a sense of mystique with the creation of interactive window displays that featured scenes from a Victorian-era street in London, complete with horse-drawn buggies, bats and pedestrians wearing Victorian clothing. The objective of the activation (besides scaring...

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October 21, 2015

Fox’s Gotham Zip Line Teases TV Series at Comic-Con

Ask any attendee at Comic-Con if they wished they could be a real-life super hero and most would probably say yes. Fox helped fulfill this near universal fantasy by giving conference attendees the chance to fly like a super hero, and then share the experience with friends. To tease the premiere of “Gotham,” a crime TV...

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