Valentin&Byhr Archives - Event Marketer

Valentin&Byhr Archives - Event Marketer

October 22, 2015

Quester Live-Wires an Auto Reveal Experience

It’s tough to make a splash in the automotive space these days. Heavy-duty truck manufacturer Quester rose to the challenge with a launch event that transformed the typical auto reveal experience into a series of “wow” moments brought to life through the use of interactive technologies and large-scale projections. The unveiling of the truck revolved...

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