Usmp Archives - Event Marketer

Usmp Archives - Event Marketer

January 28, 2016

State Farm Campaign Lets Consumers Call the Shots

Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress  New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee...

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