US Concepts Archives - Event Marketer

US Concepts Archives - Event Marketer

December 8, 2015

Virgin Mobile Gives Times Square the Full Monty

New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began.  When the...

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December 8, 2015

Miracle-Gro Boosts Retail Sales with Garden Expo Tour

When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped up to the plate with some third-party support. A small mobile tour was developed to help the retailer move traffic patterns as well as...

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December 3, 2015

Nintendo Turns Gaming Fans into Brand Ambassadors

When it comes to the world of gaming, you can’t just tell the target, you gotta show them. And who better to promote to the target than the target itself? Consumers were invited to apply for a few select spots on Nintendo’s summer field crews in six markets last spring. Applicants filled out forms (at...

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December 2, 2015

Lowe’s Promotes Home Safety with Educational Tour

Lowe’s largest corporate marketing initiative, its home-grown Home Safety Council charity, has been mobile for five years now, growing bigger and better annually with a super-relevant tour focused on teaching kids how to help parents make homes safe. Two sets of trucks staffed by four safety experts unfold into 1,200-sq.-ft. “houses” featuring true-to-life living spaces...

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December 1, 2015

Coty Woos Shoppers with Interactive Makeup Stations

When fragrance and bath product manufacturer Coty broke into cosmetics with Rimmel, a Walmart-only cosmetics line of 300 SKUs, the U.K.-based company’s marketing department faced the oldest line in the book: How do we promote it? Easy to ask, but hard to answer in this case. Because the line was only in Walmart stores, TV...

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