Urban Airship Archives - Event Marketer

Urban Airship Archives - Event Marketer

October 14, 2015

McDonald’s Serves Up the Big Mac of Event Apps

McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...

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October 14, 2015

iBeacon Technology Connects Creatives at Cannes

The Cannes Lions International Festival of Creativity, which takes place each June in Cannes, France, is the world’s leading celebration of creativity in communications, including the prestigious international annual Advertising and Communications awards. Now it will also be known for its use of the event app platform created by Eventbase, that let attendees connect with...

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