United State of Fans Archives - Event Marketer

United State of Fans Archives - Event Marketer

December 1, 2015

Heineken Ibiza Final Serves Up the Ultimate Beach Party

Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was the ultimate beach party around the world’s first Floating Star Bar—an approximately 1,000-square-foot star-shaped bar floating in the Mediterranean. Whenever guests...

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