United Entertainment Group Archives - Event Marketer
Taco Bell’s Hospitality Play: ‘Food Drops,’ Photo Ops and Exclusive Menu Items
Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier media outlets from 21 states in its rally cry of “Live Mas.” Taco Bell carefully choregraphed the entire experience (read a deep dive...
Taco Bell’s Multisensory Hotel Takeover Adds Some Spice to Superfan Events
When you are hosting 400 superfans and 61 members of the top-tier media, every little detail matters. Right down to the synchronized swimmers in Fire Sauce swimsuits. (Oh yes, they did.) Serving up some serious “Live Mas,” Taco Bell transformed a Palm Springs hotel property into The Bell: A Taco Bell Hotel and Resort, where,...
Taco Bell’s Five-Day Hotel Takeover Lets Superfans ‘Live Más’
Taco Bell fans got to live más at a Palm Springs, CA, hotel the brand took over for five days. The event was an immediate hit: All available rooms sold out within two minutes. Events like “Happier Hour,” music performances and (OMG) Taco Bell room service breakfasts echoed the brand’s loco vibe. And the design...
Dove brings the meme “running on dry shampoo and coffee” to life with their own hair and coffee pop up cafe
In the competitive beauty product landscape, not even best-selling brands can afford to rest on their laurels. And the need to connect with consumers has become increasingly personal. Dove’s answer to this dilemma, as it embarked on a product launch for Dove Dry Shampoo targeting millennial women, wan s to leverage cultural trends, social media...