Undercurrent Archives - Event Marketer

Undercurrent Archives - Event Marketer

December 23, 2015

Ford Puts Fiestas in the Hands of Tweeting Trendsetters

Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The...

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October 7, 2015

Online Reality Show Helps Ford Focus Accelerate Sales

Ford had some big-time objectives for the introduction of the new Focus—namely, making the car one of the most in-demand vehicles in the compact segment by the time it launched. In order to meet that goal, Ford launched the Focus Rally. Six two-person teams would drive across the U.S., completing a series of challenges, all...

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