Turtle Transit Archives - Event Marketer

Turtle Transit Archives - Event Marketer

August 9, 2017

State Farm’s Tiny Roadhouse Scores With Tailgaters

State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...

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May 10, 2016

Unilever Unleashes Degree Urban Vehicle of the Future

To reinforce the message that Degree Absolute Protection products are like nothing else out there, Unilever traveled to 17 cities in a vehicle designed to look futuristic. Targeting teenage to middle-aged males, the tour, dubbed the Degree Urban Vehicle of the Future Tour, made stops at Major League Baseball stadiums, entertainment districts and community events....

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December 28, 2015

Animal Planet Unleashes Piranhas to Promote Show

To promote the second-season premiere of “River Monsters,” Animal Planet unleashed five tricked out smart cars made to look like a swimming school of piranhas on the streets of New York City. For four days, street teams—five drivers and five “monster anglers”—wearing branded fishing vests intercepted consumers to hand out branded hats, koozies and tune-in...

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December 28, 2015

Ben & Jerry’s Upside Down Truck Stops Traffic

Leave it to Ben & Jerry’s to turn the ordinary upside down. The Vermont-based brand known for its eclectic and delicious ice cream combinations stepped up its surprise factor during its 2009 summer tour with a vehicle that stopped traffic wherever it went. To generate awareness and trial for its new Flipped Out sundae, which...

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December 2, 2015

L.L. Bean Bootmobile Aims For High Smiles Per Gallon

L.L. Bean was on the road with its Bootmobile trying to get the “Highest Smiles per Gallon” all over the U.S. all last year. It’s covered more than 40,000 miles already, with more than a year to go on the tour. The body is built of aluminum, sculpting foam and epoxy which was hand-stamped and...

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