Trigger House Archives - Event Marketer

October 21, 2015

Harley-Davidson Revs Up Project LiveWire Experiences

Harley-Davidson revved up the motorcycle community with the introduction of its first electric bike, the LiveWire, to riders and influencers alike at 31 Harley dealership and lifestyle events across the country. From June to December, the brand brought innovation to the streets, offering up a chance to test ride the LiveWire to consumers who were...

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