Traffik Marketing Archives - Event Marketer

Traffik Marketing Archives - Event Marketer

December 28, 2015

Smirnoff Parties with Aussies at Mini Festivals

To drive consideration among its dance music-loving, 18- to 24-year-old male target audience, Diageo’s Smirnoff Vodka in the summer of 2008 created unique mini-festivals within larger Australian music festivals called Area 21. Under the shade of an igloo-shaped band shell, festivalgoers were invited to imbibe at a fully operational bar, check out headline musical acts,...

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