Track Marketing Group Archives - Event Marketer

Track Marketing Group Archives - Event Marketer

August 8, 2017

Pepsi Swings Into Cubs Sponsorship With a Photo Op

Pepsi’s #HeyBatterBatter photo activation capitalized on the Chicago Cubs’ playoff run to create excitement around Pepsi’s partnership as the Official Soft Drink of the team. The photo op featured four oversized seats inspired by the section of seats in Wrigley’s Field located beneath the scoreboard known as the “Batter’s Eye” seats and a replica scoreboard....

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October 8, 2015

Pepsi Integrates Fans, Foursquare for Fit with SXSW

For the South by Southwest Interactive, Film and Music Festival (SXSW) in Austin, Texas, Pepsi set out to drive consumer excitement and buzz in-market while positioning Pepsi Max as a progressive brand. To do that, the company designed the Pepsi Max @ SXSW Lot, an interactive consumer experience in downtown Austin that played host to...

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