Thuzi Archives - Event Marketer

Thuzi Archives - Event Marketer

February 9, 2017

Activision Uses RFID To Declare War on Static Gaming

Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...

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February 9, 2017

Ringling Bros. App Spawns a Tech-Fueled Circus

The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the...

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December 15, 2015

Microsoft Goes Paperless with RFID at Partner Conference

Microsoft mixed fun and functional at the Worldwide Partner Conference in July in Orlando, treating high-tech business executive attendees to a high-tech conference in one of the high-techiest landscapes—Walt Disney World and Epcot Center. With partner Thuzi, Microsoft tied the entire experience together, from social sharing to the delivery of key event information, with RFID...

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December 15, 2015

UFC Live-Wires the City of Las Vegas During Fight Week

Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.”...

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December 15, 2015

Microsoft Spreads the Magic of Disney Using RFID Bands

How do you impress the world’s most experienced technology companies with your event technology? For Microsoft’s Worldwide Partner Conference, it was all in the wrist. RFID wristbands served as the centerpiece of an event-wide strategy that was designed to facilitate networking, enhance the on-site experience and fuel collaboration among Microsoft’s U.S. partner eco-system. The bands...

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