The Visionary Group Archives - Event Marketer

The Visionary Group Archives - Event Marketer

October 15, 2015

Puma Transforms L.A. Studio into Jamaican Party

To showcase the launch of its Jamaican-inspired FAAS running collection and to fortify its brand equity among Los Angeles celebrities, Puma transformed a raw space at Siren Studios into a 7,100-square-foot Jamaican street fair. With a Rastafarian vibe and island rhythm filling the air, the event created a 360-degree Puma brand experience that focused on...

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