The Taylor Group Archives - Page 2 of 3 - Event Marketer
Xbox Reaches Gamers in a Shipping Container Vehicle
Microsoft set off across Canada for the month of November to win over gamers, hype the Xbox One console and prove its dominance over the PlayStation 4. The tour traveled to Montreal, Toronto and Vancouver in a converted shipping container-turned Xbox One Source vehicle that when dormant looked just like the console, but transformed into...
Xbox Focuses on Gamers’ Sense of Self Expression
At 35,000 square feet, it was massive, yes. But it was also integrated, a live translation of the marketing blitz that would follow. Xbox’s stand at the 2005 E3 show leveraged the look, feel, vibe and messaging of the TV spots, radio ads and online elements that would ignite the 360’s overall marketing platform. “It...
Intel Invites Consumers on Global Experience Tour
Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last...
Honda Engages Indy Races Visitors in Speed Trivia
Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there. And then, badabing, badaboom! Everyone goes home with a t-shirt. Honda last summer decided that it wanted more from its...