The Spark Archives - Event Marketer

The Spark Archives - Event Marketer

October 29, 2015

Bud Light Hosts Rock, Paper, Scissors Tournament

Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper Scissors League with regional tournaments at on-premise accounts. From January through March, local bars held tournaments, inviting patrons to throw their...

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October 29, 2015

Budweiser Applauds Soldiers on Mobile Tour

In the midst of a tough political climate surrounding the war in Iraq, Anheuser-Busch trotted out a tour that would give consumers of all political affiliations an opportunity to come together and say thanks to the men and women in the armed forces. Pulled together in just five weeks, the tour sent two teams of...

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