The Promarket Group Archives - Event Marketer

The Promarket Group Archives - Event Marketer

November 18, 2015

Coke Targets Young Demo with 20-Day Music Festival

Coke Israel wanted a music-based event that would target the 15-to-25 age bracket and highlight its brand messaging to a larger audience. The third annual Coca-Cola Music Village event was a 20-day festival of live music performances—a gigantic, free beach party with the Mediterranean Sea as the backdrop. A commercial center, flea market, dance floors...

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