The Mattman Co. Archives - Event Marketer

The Mattman Co. Archives - Event Marketer

November 20, 2015

Sony’s Mobile Arcade Changes Shape for Targeted Events

Built to resemble a pro sports locker room, Sony’s mobile arcade featured eleven gaming stations showcasing the entire 989 Sports library of videogames. The truck had two ramps, those slick gaming stations, and sports-related decorations and memorabilia-type items throughout. PlayStation took a commanding roll with prominent signage, logo placement, and a pair of tents set up...

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