The Kerry Group Archives - Event Marketer

The Kerry Group Archives - Event Marketer

April 28, 2016

Shell Road Show Boosts Customer Ratings

To invigorate its rate of recommendation from its customers, Shell sent eight certified mechanics out on the road to visit 3,100 oil-change centers in the U.S. At the in-store visits, the mechanics scheduled 45-minute product training sessions during which they handed out premiums like hats, break room posters and badges with product information and key...

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December 15, 2015

Shell Promotes Products with LubeVideoCheck Program

To get its target (trucking, construction and mining equipment industries) to switch from their existing engine protection to Shell Lubricants, the company devised the Shell LubeVideoCheck on-site demonstration program. The centerpiece of the events was a state-of-the-art technology developed for the aircraft industry and modified for heavy machinery that gave management and operators an opportunity...

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November 19, 2015

Shell Road Show Educates Hard-to-Reach Truckers

Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004 and continued into this year, hit distributors, lube centers and truck stops. Shell required installers and retailers to make a purchase commitment in exchange for...

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