The Kenwood Group Archives - Event Marketer

The Kenwood Group Archives - Event Marketer

October 22, 2015

Adobe Turns the Theater into a Canvas for User Event

Adobe used its annual user conference, Adobe Max, as the platform for launching a major move into the cloud—a huge shift for its core business model. To communicate the importance of the strategy, Adobe needed to present its narrative in a way that demonstrated how the “dance” between art and technology can yield results when Adobe...

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