The Event Company Archives - Event Marketer

The Event Company Archives - Event Marketer

December 21, 2015

Rodenstock’s Gigantic Pair of Eyeglasses Create a Spectacle

There’s nothing like a gigantic pair of eyeglasses to help you see the light, especially one that is 15-feet wide, 5-feet high and with earpieces that measure nearly 20-feet long. No, we’re not talking Alice in Wonderland here. We’re talking Rodenstock, a leading German manufacturer of high-end, high-tech eyewear. To reinforce its image as a...

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November 24, 2015

BMW Enlists 14 Helicopters to Show Off New Vehicle

BMW gave a select group of auto buyers an unforgettable first impression of its new 1 Series. The automaker hired 14 helicopters to fly key customers to a small, secluded airfield via chopper for a first-hand look at what the cars were made of. The guests were fleet managers and other customers who could potentially...

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