The Eleven Agency Archives - Event Marketer

The Eleven Agency Archives - Event Marketer

January 4, 2016

Nestle Brews a Dolce Gusto Training Program

To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s,...

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