The 360 Agency Archives - Event Marketer

The 360 Agency Archives - Event Marketer

August 23, 2016

AT&T’s Live Proud Campaign Engages LGBTQ Community

Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated  with, one of the factors that goes into judging whether they will be an advocate or a one-time shopper. It was important for AT&T, then, a longtime LGBTQ supporter, to connect with consumers over this...

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