ten23 Archives - Event Marketer

ten23 Archives - Event Marketer

October 26, 2015

Cisco Leverages Smartphones and Trivia at CiscoLive!

Event marketers have joined the ranks of the smartphone obsessed, unlocking the business potential of the ubiquitous handheld through programs that trade fun incentives for consumer data. But few have mastered the art of using smartphones in conjunction with events to tackle multiple marketing objectives at once. Until now. The industry standard smartphone strategy got...

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